FY12 Strategic Action Plan

Vision, Mission, Values and Goals:

Derived by United Soybean Board International Marketing Committee and American Soybean Association Trade Policy and International Affairs Committee on January 23-24, 2011. Approved by USSEC Board on January 25, 2011

USSEC Vision:

Soy for a Growing World

USSEC Mission:

Maximize the use of U.S. soy internationally by meeting the needs of our stakeholders and global customers

USSEC Principles

We are committed to being:

  • An effective contract organization on behalf of its funding members
  • Responsive to the strategic priorities of our funding sources
  • Transparent, fiscally responsible and compliant
  • Inclusive
  • Innovative

We believe in:

  • Building and defending markets
  • Growing and maintaining Market Access
  • Continually measuring our effectiveness

We will always act honorably, responsibly and with integrity

USSEC’s Goals

Goal #1:  Increase the volume of U.S. soybean and product exports to 2.2 billion bushels by 2015 from current 2011 benchmark levels (~1.9 billion bushels).  Sub-targets include Animal Utilization, Human Utilization, Industrial Utilization and Aquaculture Utilization.  Sub-targets also are broken down by geographic regions (Europe-West Asia; East Asia; China; and Americas).

Goal #2:  Enhance the reputation of the United States as a reliable, sustainable, and
consistent supplier of quality soybean products.

Goal #3:  Continually improve USSEC as a World Class Marketing Organization.