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Soybean is one of nature's most important nutritional gifts.  Soy protein is a balanced plant proteins at par with egg and milk proteins.  Consumption of 25 gms of soy protein a day may reduce the risk of heart diseases. Soy food everyday is protective against many types of cancers. Soybean is an excellent food for children, elderly people and pregnant and lactating women, as the protein is very nutritious and easy to digest. Soy food significantly reduces the risk of many chronic diseases. Soluble fiber in soy foods controls blood sugar. Soy food reduces menopausal symptoms and stops bone deterioration. Soy protein causes less calcium to be excreted from the body when compared to animal protein thus helping in development of bones. Children who eat soybean gain weight, height, memory power, and show increase in their hemoglobin level.

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AMERICAN SOYBEAN ASSOCIATION - INTERNATIONAL MARKETING

IN 

SAARC REGION

Who We Are

The American Soybean Association – International Marketing (ASA-IM) is a worldwide entity that conducts activities through a global network of international offices to create and sustain demand for U.S. soybeans and soybean products. 

ASA-IM is overseen by a Board of Directors that is comprised of seven members representing the American Soybean Association, seven members representing the United Soybean Board and its soybean check-off, and five members representing trade, allied industry, and state organizations.  Collectively, this organization is referred to and registered in the countries of south Asia as the United States Soybean Export Council, Inc (USSEC). 

The soybean promotion activities of ASA-IM are made possible by producer check-off dollars invested by the United Soybean Board and various State Soybean Councils, by support from cooperating industry, and through the American Soybean Association's investment of cost-share funding provided by USDA's Foreign Agriculture Service. 

The worldwide headquarters of the ASA-IM is in St. Louis, Missouri, USA.  ASA-IM has nine overseas offices with affiliate operations in over 90 countries.  

What We Do Worldwide

In key markets and targeted industries worldwide, ASA-IM conducts marketing activities and provides technical assistance throughout the global soybean value chain. This is achieved by:  

  • Providing technical assistance to primary soybean processors making them more efficient and profitable and increasing demand for their products and consumption of U.S. soybeans.
  • Assisting primary processors of soybeans in marketing their soybean meal to livestock, poultry and aquaculture producers.
  • Creating demand and increasing consumption of soybean meal by demonstrating to livestock, poultry and aquaculture producers the efficiency and benefits of increasing soy inclusion in feed rations.
  • Increasing consumption of soybean oil by educating institutional and food processing buyers on the benefits of using soy oil.
  • Creating demand for value added and identity preserved soybeans by educating importers and processors on the capabilities and commitment of U.S. suppliers to meet their needs.
  • Increasing demand for soy food ingredients by demonstrating to food processors the benefits of soy flour and other value added protein products.
  • Sustaining demand for soy food products by educating influence makers world wide on the healthy benefits of consuming soy.
  • Tracking overseas policy and regulatory issues applicable to U.S. soy exports.
  • Identifying and addressing trade barriers to ensure the competitiveness of U.S. soybeans and soybean products.

Copyright ©;1997 American Soybean Association, New Delhi, India. All rights reserved. Last Updated May 11, 2005

 

India

Mr. Michael Goblirsch (Regional Director)
American Soybean Association-International Marketing
Spanish Court, 3rd Floor (301-A), C-1 Block
Palam Vihar, Gurgaon-122017, Haryana, INDIA
Phone: +91-124-4259591-3
Fax : ...+91-124-4259594
Email : asaimasc@airtelmail.in
Website: www.asaimasc.org

Pakistan

Dr. Raja Shahnawaz Janjua (Technical Director)
Baba House, R-9, Unique Cottages
Block-3, Gulistan-e-Jauhar
Karachi-75290, PAKISTAN
Phone: +92-21-8118145
Fax: .....+92-21-4015802
Email: asaascpk@cyber.net.pk

Bangladesh

Mr. Mohammad Zahurul Haque (Technical Director)

House #31, Road #18, Block-A, Banani      Dhaka-1213, BANGLADESH

Phone: +88 02 8813070, +880-1715 225670
Fax: ....+001-810 3146791
EMail: zhaque@asaimasc.org

 

Sri Lanka

Dr. Athula Mahagamage (Consultant-Sri Lanka Program)

188/1/C, Godalla Road, Hewagama, Kaduwela               SRI LANKA 

Phone: +94-11-2 579084, +94-71-4 579084 (Mobile)
EMail: athula@asaimasc.org

 

 

 

 

 

 
 
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