The ASA-International Marketing in Sri Lanka

The USSEC/ASA-IM in Sri Lanka sponsors informational activities such as seminars, workshops and demonstrations to promote soybean utilization and, particularly, the utilization of US soybeans and soybean products. Efforts are concentrated in the poultry, dairy and human food sectors.

For specific information on ASA-IM activities in Sri Lanka, contact Athula Mahagamage at athula@asaimasc.org.

The Country

Sri Lanka is a lower middle income South Asian country, and one of seven SAARC countries (South Asian Association for Regional Cooperation).  The Gross National Income, (GNI) in 2004 was US$19.5 billion, with a per capita GNI of US$1,010.00.  The 2004 Gross Domestic Product (GDP) was US$20.1 billion, with an annual average growth rate of 5.4%.  In 2007, the country registered a GDP of US$32.3 billion and an annual growth rate that year of 6.8%.  Life expectancy at birth is 74.4 years (2004).  The infant mortality rate per one thousand life births is 12.0. The literacy rate is 90.7% (2004).

Market Overview

Today, Sri Lanka is ranked as the most liberalized economy in South Asia.  Investors are provided with preferential tax rates, constitutional guarantees on investment agreements, exemptions from exchange control and 100% repatriation of profits. Sri Lanka leads the South Asian region in terms of human development indicators, with its high literacy rate, placing it way ahead of other South Asian nations and on par with those of Southeast Asia. Its national health indicators are comparable with those of the developed world.

The Sri Lankan population is about 20 million, predominantly non-vegetarians.  There is considerable awareness of soybean and a number of products are already available in the market. The annual per capita consumption of soybean in Sri Lanka is about one (0.89) kg.  Soybean oil is also widely available in the market. In general, the retail market is very matured.  Texturized Vegetable Protein (TVP) is the major soy food product in Sri Lanka accounts for about 10,000 MT, which is 100% imported from India.  Most soy processors are not aware of possible soy food products other than TVP. 
 
In Sri Lanka, the opportunity exists to import grain and Soybean Meal (SBM) in containers. The total market is for about 100,000 tons of SBM presently and it will grow in years to come.

 
ASA-IM Activities in Sri Lanka


Human Nutrition

Animal Nutrition




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